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Short, opinionated posts on replying to the hard reviews — the ones a manual reply usually turns into a 14-message argument in public. Each one walks through the order to write in, why the order matters, and what the draft looks like when you’re done.
Field guide · 4 min read
How a plumber should reply to a negative Google review
The pricing complaint. The hard one — phone-quote vs invoice, copper prices, the tech who didn’t call ahead. A 4-part pattern, an example reply, and why the order matters.
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Field guide · 4 min read
How a salon should reply to a negative Google review
The rushed-at-the-basin complaint, from the guest whose stylist switched chairs mid-visit. A 4-part pattern, an example reply, and why future shoppers read your reply before the review.
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Field guide · 4 min read
How a contractor should reply to a negative Google review
The scope-creep complaint on a $20k+ job. A 4-part pattern, an example reply, and how to put the right person on the line without eating a fault you didn’t cause.
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Want this written for you on every review?
These posts show the shape of a reply that survives. The product drafts the same shape on every new Google or Yelp review — in a voice tuned to your shop, ready for you to read and tap once.
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