One $40k kitchen reno review costs more in lost leads than a year of $19/mo plumbing calls. Weather slips the timeline, the framer and the plumber argue, the change orders pile up, and the homeowner who didn't get a callback is on Google by Sunday. Axiom Reply drafts every new review in your voice — you read it, edit if you want, tap once. Live for one location by Monday morning.
14-day free trial · no card to start · one location is the same $19/location/mo as a ten-trade shop
Incoming review · Google · 2 min ago
Dave R.
“Hired them for a full kitchen + master bath reno. Two-month timeline, came in 3 days over, but they kept us updated every week and the punch list was done before final payment. Already referred two neighbors.”
Ready to publish
Dave, that one means a lot — the three-day slip was on us and we're glad the punch list closed before final. Tell your neighbors we'll keep the weekly-update promise for them too. — Mike, owner
The four we hear most
These are the things general contractors tell us they can't fix by working harder. They get fixed by working on the reply queue differently.
The framer’s crew shows up, the electrician shows up, the plumber shows up — but the only person who actually hears the 1-star is you. Axiom Reply drafts in the voice your customer expects from one accountable GC, not four subcontractors passing the reply off to each other. The whole-job promise reads on the page; the next lead doesn’t have to guess who was in charge.
Volume doesn’t cushion big-ticket shops the way it cushions small ones. One 2-star on a $40k kitchen reno costs more in lost leads than a year of plumbing-shop reviews at $19/mo. The reply on that one review is the single highest-leverage piece of writing you do this quarter — and Axiom Reply writes it in your voice before the work-week starts.
A shopper reading your reply doesn’t care that the inspector pushed you two weeks. They care that you acknowledged the gap between the date you quoted and the date you finished, owned the timeline they experienced, and told them what was happening next. The contractor preset handles the framing — you fill in the specifics and tap.
Change-order discipline starts with how you write the reply, not the change-order itself. The drafted reply names the gap between original quote and final invoice, owns the part that was yours to catch on the walk-through, and invites the homeowner to walk the change orders line by line — without lecturing them about lumber prices. The next shopper reads your reply and decides you’re the GC they can work with.
The questions owners ask
If yours isn't here, write us — we answer in human time, not chatbot time.
Email us about your shopIf you only read one more thing
See the actual reply we'd write for a 1-star complaint about scope creep — pattern you can steal regardless of how you ship it. Acknowledge first, take responsibility off-platform, offer to keep the conversation offline, and a short thank-you for the customer who gave you the chance to fix it.
Ready when you are
Connect Google and Yelp, pick the contractor voice, and the first draft lands in your inbox before close-of-business. Set up is an afternoon — the Sunday-night review queue starts shrinking the same week.